Children’s Day Campaign

PREMISE

Campaign launched on the occasion of Children’s Day.

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THE ASK

To capitalize on the occasion of Children’s Day by showcasing content for the VIBGYOR Social Handle.

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THE ANSWER

DViO crafted a story around the lessons that can be learnt by us from the #SpiritOfChildhood.

Campaign consisted of:
- Dynamic Content
- Thought Provoking Lessons
- An Engaging Contest For Parents (Our Primary TG) And Their Children To Participate In
- An Album Of Images From Children’s Day Activities On-Ground At Each Of The VIBGYOR Schools

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THE RESULT

Total reach we enabled was to more than 30,000 unique profiles, More than 8,000 likes, comments & shares